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Glossary of Technical Terms

Digital In-Store Merchandising

 

 

This emerging means of advertisement is used to draw a customer’s attention to a specific product for purchase. The devices typically used in this application include up to date flat panel monitors sometimes coupled with speakers with an eye-catching video/text film which runs on a loop for the customer to watch. A somewhat outdated but still effective means of executing this type of advertising is using a sign with no video/audio that is simply lit up with LEDs to grab the attention of passing shoppers.