May 23, 2014
London, ON, May 22nd, 2014 - The Ivey Business School (Ivey) at Western University is honoured to be the recipient of a generous $1-million gift from London, Ontario based StarTech.com. The gift will be used to establish an exciting new partnership between Ivey and StarTech.com that will deliver education programs, consulting services, and customer insight tools for local business people.
“We are delighted to be working with StarTech.com President & CEO Paul Seed, who has proven to be a tremendous leader in London’s business community,”
The donation has four integrated components:
“I’m committed to the London region and want many more businesses to thrive here, too. For me, the first step to success is getting to know your customers extremely well and understanding how to best fulfill their needs,” “I have also been fortunate to participate in some of Ivey’s innovative executive education programs. I apply what I learned on a daily basis. I want all London area businesses to have the same advantage to grow, to succeed and be on the cutting-edge when it comes to meeting customer needs.”
Assistant Professor in Marketing Miranda Goode will serve as the inaugural holder of the StarTech.com Professorship in Customer Insights. Goode is currently the Faculty Director of Ivey’s Behavioural Research Lab. Unique to the region, it provides Ivey faculty with access to resources that support high-quality, high-impact consumer and behavioral research.
“This is a tremendous opportunity to dig deeper into how consumers behave and to give businesses the insight they need to create greater value for their customers,” “Companies like StarTech.com, who thrive on customer knowledge and service, are superb leaders by example.”
The Ivey Business School (www.ivey.ca) at Western University is Canada’s leading provider of relevant, innovative and comprehensive business education. Drawing on extensive research and business experience, Ivey faculty provide the best classroom experience, equipping graduates with the skills and capabilities they need to tackle the leadership challenges in today’s complex business world. Ivey offers world-renowned undergraduate and graduate degree programs as well as Executive Development at campuses in London (Ontario), Toronto and Hong Kong.
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Ivey Business School
StarTech.com is an ISO9001:2015 registered manufacturer of hard-to find connectivity parts including A/V products, computer parts, cables and server management solutions. Founded in 1985, StarTech.com has locations in the United States, Canada, Mexico, the United Kingdom, Europe, Japan and Australia, servicing a worldwide market.
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