Press Release President Promoted to CEO

January 28, 2019 President Promoted to CEO

London, ON. - January 28, 2019 -, a global leader in hard-to-find connectivity accessories for IT professionals and business users, announced today that effective immediately Lynn Smurthwaite-Murphy has been promoted to the role of Chief Executive Officer. Murphy, who has been with the company since December 2016, will hold the dual role of President and CEO, and will oversee the company’s long-term growth strategy and global operations. The promotion comes as no surprise as the Company has achieved over 40% growth with annual revenues now exceeding $300M in the two years under her leadership.

Paul Seed, who co-founded over 33 years ago, will assume the role of Executive Chairman and Owner. His focus will be on creating customer value through innovation and ensuring the culture and values of the organization remain rooted in what has made the company successful all these years.

“It is my core belief that if we put the customer at the center of everything we do, we will create long-term, sustainable value for our customers, employees, and the communities where we live and work” said Seed. “In a relatively short time, Lynn has demonstrated superior leadership, strategic thinking, foresight and the ability to deliver exceptional results, and I am confident she is the right leader to take the company forward”.

Murphy and her executive leadership team will focus on delivering on the company’s brand promise to make it easy to solve the pain and challenges associated with IT connectivity, and in turn drive success for their customers and partners globally.

“I am honored to lead such a great team and humbled by the faith Paul has placed in me. I am energized by the opportunities ahead for and I look forward to working with our team and partners to build on the tremendous growth and success we have achieved so far”.

Before joining, Smurthwaite-Murphy previously served as the Executive Vice President at Westcon-Comstor North America where she was responsible for a complex $2.6B, 600 employee and four business unit organization. In this role, she developed a deep knowledge of P&L functions as well as the inner workings of the I.T. supply chain, with all of the inherent complexities around navigating an indirect channel model.

Smurthwaite-Murphy has served as a Director of The Halton Children’s Aid Society, working on behalf of the Government of Ontario Ministry of Children and Youth and currently sits on the board of the London Economic Development Corporation. She has also served on several advisory boards for some of the top I.T. companies in the U.S. as well as Sheridan College in Ontario, Canada.

She has been featured many times as one of U.S. and Canada’s Top I.T. executives including the “Power List”, “Channel Chiefs”, “Top 100 people you should know” and “Top 100 Most Powerful Women” in Computer Reseller News, Computer Dealer News and IT News. Lynn has a Bachelor of Arts Degree from the University of Guelph.

About is an ISO9001:2015 registered manufacturer of hard-to find connectivity parts including A/V products, computer parts, cables and server management solutions. Founded in 1985, has locations in the United States, Canada, Mexico, the United Kingdom, Europe, Japan and Australia, servicing a worldwide market.

Danielle Mayea

Marketing Communications Specialist

519-455-9675 - Ext. 1873

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